Branding and graphic design
Brand identity for Toronto businesses: the strategy, the visual identity and the guidelines, then the design work that carries it onto your marketing material, packaging and website.
- Covers
- Strategy · Visual identity · Guidelines
- Applied to
- Marketing material · Packaging · Websites
- Delivered as
- AI · EPS · PNG · JPEG · PDF · FIG
- Where
- Toronto, Canada
What is included (7)
Seven branding services, from the strategy to every place the brand appears.
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Brand strategy
We take the time to understand your core business objectives, then develop a strategy that defines your brand’s personality.
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Visual identity
Logo, colour scheme and typography designed to set your business apart from its competitors.
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Brand guidelines
Detailed guidelines, so your future marketing stays consistent in look, language and tone.
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Marketing and collateral
Graphic design for the marketing materials that carry your identity across every point of contact with customers.
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Packaging
If you sell a physical product, packaging that communicates your brand in the customer’s hands.
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Website design
Your identity built into every website we make for you, so customers recognise the brand and find the site easy to use.
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User experience design
User experience principles applied so customers can interact with your digital presence without friction.
Final files (6)
- AI
- EPS
- PNG
- JPEG
- FIG
How it runs (9)
Nine steps, from knowing your audience to keeping the brand current.
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Identify your audience
Pin down who the brand is for, and what they need and prefer.
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Research competitors
Understand how competitors are positioned, to find a position that is distinct and more appealing.
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Define the purpose
State your business goals and objectives clearly; they give direction to the branding and the marketing that follows.
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Personality and voice
Build on that direction with a distinct language, tone and imagery that express the brand’s values.
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Brand story
A story that connects with your audience and separates you from competitors.
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Name and slogan
A memorable name and slogan that reflect the core of the brand.
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Visual elements
Logo, colour scheme and typography matched to the identity.
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Roll out across the business
The personality and guidelines applied to packaging, marketing materials and your digital presence.
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Monitor and evolve
After launch we review how the brand is doing and adjust it as market conditions change.
Questions (7)
What clients ask before a branding project.
What is brand identity design?
Choosing and applying elements such as style, logo, colour scheme and typography to give a business a personality and shape how its audience sees it. It communicates the core values and objectives of the business to its customers.
Why is it important for my business?
A strong brand identity sets you apart from the competition, builds trust with your audience, supports your marketing and sales, and makes the experience of dealing with you memorable.
What is included in your services?
Brand strategy, visual identity design, brand guidelines, and marketing and collateral design. We also design packaging for physical products, and websites and user experience for your digital presence.
How long does the process take?
It depends on the complexity and scope of the project. We set the timeline with you up front and keep you closely involved throughout.
Can I give feedback during the design process?
Yes. Meetings to discuss your feedback are part of the process, and we adjust the direction of the design based on what you tell us.
How will I receive the final design files?
Most commonly as AI, EPS, PNG, JPEG, PDF and FIG files; other formats are available if you need them. They are delivered by email or through a cloud file-sharing service, so you have everything your marketing needs.
Do you offer ongoing brand identity support?
Yes. After launch we keep reviewing how the brand is performing and make the changes needed to keep it relevant.
Tell us what you're building.
Start a project
- support@iexperto.io
- Studio
- 50 Carroll St
Toronto, Ontario M4M 3G3
Canada - Studio time
- Since
- 2010