MVP development for startups

The smallest version of your product that real people can use: designed, built and launched in Toronto, so you learn what works before you spend on everything else. Mobile app, web app or desktop, with the code yours from day one.

Start a project See the work
Builds
Mobile apps · web apps · desktop apps
Includes
Design · build · launch
Your code
You own all of it
Studio
Toronto · Est. 2010

What you get (5)

A first version people can actually use.

  • Product scope

    Together we cut your idea down to the one job the first version must do well, and write down what waits for later.

  • Clickable prototype

    Key screens you can tap through and show to users or investors before any code is written.

  • The working product

    A real app or web product with accounts, the core feature and the admin tools you need to run it, built on code that can grow instead of being thrown away.

  • Launch

    App Store and Google Play release, or a live web address, plus analytics so you can see what people do.

  • What's next

    After launch, we review the numbers and feedback with you and plan the next version.

How an MVP project runs (4)

Learn first, build second.

  1. 01

    Shape

    A working session on your idea, your users and the riskiest assumption, ending in a written scope.

  2. 02

    Design

    Wireframes, then a clickable prototype, tested with a few real users if you can reach them.

  3. 03

    Build

    Short build cycles with a working version you can try at the end of each one.

  4. 04

    Launch and learn

    Release, measure and decide the next step: grow it, change direction, or stop before spending more.

Built to grow (3)

An MVP that doesn't have to be rewritten.

  • Real foundations

    Proper accounts, data and security from the start, so success doesn’t mean starting over.

  • Every screen, one team

    If the web MVP works, the same team builds the iPhone, Android or desktop version.

  • Yours outright

    You own the code, the designs and the accounts, so you can bring in your own developers whenever you want.

Questions (6)

What founders ask before an MVP.

What is an MVP?

A minimum viable product is the smallest version of your product that does its main job well enough for real people to use, so you can learn from them before building more.

Should my MVP be a mobile app or a web app?

It depends on where your users are and what the product needs. Many MVPs start as a web app because one version works everywhere; products that need the camera, location or notifications often start on mobile. We’ll recommend one in the first session.

Can you help decide what goes into the MVP?

Yes. Cutting the scope down to what matters is the first step of every MVP we build.

Will the MVP need to be rebuilt later?

It shouldn’t. We build on the same foundations a full product would use, so the next versions add to it.

Do we own the code?

Yes. You own all the code, designs and accounts from day one.

Can you keep working on it after launch?

Yes. We can keep building the next versions, or hand everything over to your own team.

Related services (4)

Tell us what you're building.

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What are you building?

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Email
support@iexperto.io
Studio
50 Carroll St
Toronto, Ontario M4M 3G3
Canada
Studio time
Since
2010