UI/UX design for apps and websites
Screens people understand the first time they see them. We research, sketch, prototype and design mobile apps, desktop apps and websites in Toronto, and because the same team builds them, every design is one that can ship.
- Designs for
- iPhone · Android · Desktop · Web
- Covers
- Research · UX · UI · design systems
- Hand-off
- To our engineers or yours
- Studio
- Toronto · Est. 2010
What we design (6)
From the first question to the last pixel.
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UX research
Short interviews and reviews of how people use your product today, to find where they get stuck.
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Flows and wireframes
The path through each task, screen by screen, before any colour or style, so the structure is right first.
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Clickable prototypes
Realistic prototypes you can tap through on a phone or computer and test with users before anything is built.
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Visual design
Type, colour, layout and motion that fit your brand, designed for each platform’s own conventions on iPhone, Android, Mac, Windows and the web.
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Design systems
A shared set of components, styles and rules, so new screens stay consistent and get built faster.
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UX reviews and redesigns
A clear review of an existing app or website with what to fix first, or a full redesign.
How design runs (4)
Designed to be built.
- 01
Understand
Who uses the product, what they need to get done, and what the business needs from it.
- 02
Structure
Flows and wireframes for the key tasks, reviewed with you before any visual design.
- 03
Design and test
Visual design and a clickable prototype, checked with real users where possible.
- 04
Hand off and build
Organised design files, a component library and notes for every state, for our engineers or yours.
Why design with the team that builds (3)
No gap between the design and the product.
Buildable from day one
Our designers work next to the engineers who will build the screens, so nothing is designed that can’t ship.
Every screen
One design language across phone, tablet, desktop and web, adapted to each.
Accessible
Readable contrast, sensible text sizes, keyboard and screen-reader support, considered from the first wireframe.
Questions (6)
What people ask about design.
What's the difference between UI and UX design?
UX design is how the product works: the steps, structure and flow of each task. UI design is how it looks and feels: type, colour, layout and motion. We do both, in that order.
Can you design without building it?
Yes. We can hand the designs, prototype and component library to your own developers.
Can you redesign an app or website we already have?
Yes. We start with a review of what works and what doesn’t, then redesign in stages or all at once.
Do you design for iPhone, Android and desktop differently?
Yes. We keep one design language but follow each platform’s own patterns, so the app feels at home on every device.
Do you test designs with users?
Where we can reach your users, we test the clickable prototype with a few of them before the build starts.
Do we own the designs?
Yes. You own the design files, prototype and design system.
Related services (5)
More from the same team.
Tell us what you're building.
Start a project
- support@iexperto.io
- Studio
- 50 Carroll St
Toronto, Ontario M4M 3G3
Canada - Studio time
- Since
- 2010